In terms of product quality and stability, kitchen appliances, household appliances, and small household appliances have steadily improved, and the technical content of products has also been strengthened. In brand building, a large number of well-known brands have emerged in the field of small appliances.
But at the same time, there are many problems in the small home appliance industry: such as safety and practicality, quality assurance, and marketing service system problems; small home appliances are severely homogenized, and their ability to innovate is low; industry competition is chaotic and frequent price wars.
Therefore, small home appliance enterprises should establish brand values, focus on product innovation, actively develop technology, adjust the relationship between quality and profit, and focus on the establishment of an after-sales service system.
Unlike traditional home appliances, the sales of small appliances in China are still in the development stage. As consumer demand increases, the types and quantities of small appliances are increasing, the average profit margin of small appliances is high, and the revenue for businesses is also high. . In the future, the profit rate and growth rate of small appliances in China will increase to about 30%.